Pick a plan that suits you

Premium protection for your pet that doesn't come with a heavy price tag

Free

Limited features

£0/ per month

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What's included?

✓Online pet profile, giving your pet a voice
✓Waterproof, scratch proof, dual tech smart pet tag
✓Live lost globe
✓Mark your pet missing
✓Sighting reports
✓Nearby alerts up to 5 miles
✓Trust score & referrals

Pro

Recommended

Perfect for one pet

£3.95/ per month

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Everything in Free, plus…

✓Instant alerts the moment your pet is spotted - push notifications, SMS & email
✓Full Lost Mode - red banner visible to the whole community
✓Privacy Mode - phone number, address and medical information privacy
✓Multiple contact details & addresses
✓Community alerts - your missing pet notifies members within your alert radius
✓Nearby alerts up to 25 miles (5× the free radius)
✓Free tag replacements (up to 3 times per pet)
✓Scan analytics - see when & where your tag was scanned
✓Social media boost
✓Pet community - add friends, share posts, photos & walk check-ins
✓Walking spots - discover & save local walking spots near you
✓Priority support

Pro+

Made for multiple pets

£5.45/ per month

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Everything in Pro, plus…

✓Up to 5 pet profiles on one account
✓Order more WAItags from your dashboard - one per pet, up to 5
✓Choose if additional contacts on your pet's profile receive SMS alerts too

Early bird pricing

These prices are locked in for the life of your subscription. If we raise prices in future, your rate will never increase as long as your subscription stays active.

Subscriptions renew monthly (or annually if selected). Cancel any time via the customer portal. Early bird rates are protected - your price will not increase while your subscription remains active, subject to CPI adjustments capped at 5% per year with 30 days' notice.